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Criteo Reviews

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About Criteo

Criteo is a global technology company that provides a leading Commerce Media Platform. It enables discovery, innovation, and choice on the open internet. The platform is designed to help marketers and media owners reach their goals more effectively.

Key features of Criteo include:

  • Industry-leading AI technology: This technology is used to deliver performance at scale and global reach.
  • World's largest open commerce dataset: This dataset is used to provide insights and drive decision-making.
  • Inventory on leading retailers: This feature allows advertisers to reach a wide audience.
  • Premium open internet supply: This ensures that ads are displayed on high-quality websites.
  • Unique commerce audiences: This feature allows for targeted advertising.
  • Closed-loop measurement: This provides insights into the effectiveness of advertising campaigns.
  • Outcomes-focused: This ensures that the platform is focused on delivering results.
  • United supply and demand: This feature ensures that there is a balance between the supply and demand of ads.

The platform is used by over 18,000 customers worldwide and serves 5 billion ads per day. It is designed to benefit from the only unified platform that directly connects advertisers with retailers and publishers to drive commerce on the open internet. It offers different solutions to meet the unique needs of marketers and media owners. From the world’s largest brands to DTC and ecommerce businesses, retailers, and publishers, the platform helps everyone win with commerce media.

Criteo promotes diversity in its thinking and culture. It cares for each other and does the right thing to create a sustainable impact for its clients, its market, and the people that it serves. It leverages its assets in support of its society and planet. It drives the change it wants to see in the world.

Criteo is located at 8840 Washington Blvd Ste 301, Culver City, Ca, 90232 and can be contacted at (646) 410-0400. For more information, please visit the official Criteo website.

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Criteo Customer Reviews (7)

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Lara Souza
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Jenna Blain
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Sandra Møller
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Rosario Luna
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Evie Lyons
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Jul 7, 2024
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Jul 7, 2024

Criteo Customer’s Q&A

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Criteo Features and Benefits

Criteo is a digital performance advertising platform trusted by over 21,000+ marketers and thousands of direct media owners. It offers a range of features and benefits:

Key Features:

  • Marketing ads: Enables the creation of targeted and personalized ads.
  • Ad campaign creation: Allows for the setup and management of advertising campaigns.
  • Intelligent algorithms: Utilizes machine learning for ad optimization.
  • Recommendations: Provides personalized product recommendations.
  • Customized banners: Offers the ability to create custom ad banners.
  • Email marketing: Supports targeted email marketing campaigns.
  • Mobile, social & desktop support: Ensures ads reach customers on all platforms.
  • Tracking campaign performance: Provides insights into ad performance and customer engagement.

Benefits:

  • Large shopper data set: Criteo has one of the world’s largest sets of shopper data, which fuels a deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert.
  • Powerful machine-learning technology: Leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
  • Full shopper journey solutions: Offers solutions that span across the entire shopper journey, to help acquire, convert, and re-engage shoppers.
  • High client retention rate: The proof of its effectiveness is in its 90% client retention rate and growing ecosystem of retailers, brands, and publishers.

It's important to note that the platform is designed for freelancers, small businesses, mid-size businesses, and large enterprises. It supports multiple languages including Spanish, Japanese, German, English, French, and Irish. However, it does not offer an API. Support options include chat, email/help desk, phone support, and FAQs/Forum. The pricing starts from $1 per month.

Please note that this information is based on the latest available data and may be subject to change. For the most accurate and up-to-date information, it's recommended to visit the official Criteo website.

Criteo Pricing

Criteo is a Commerce Media Platform that helps advertisers, retailers, and publishers activate and monetize audiences. It's trusted by over 21,000+ marketers and thousands of direct media owners. The platform uses the world's largest open shopper data set and machine learning technology to acquire more customers and increase repeat purchases.

As for the pricing, it starts from $1 per month. However, for more detailed pricing information, it's recommended to contact Criteo directly. Please note that this information might have changed, so it's always a good idea to check the official website for the most up-to-date details.

Remember, Criteo offers different solutions to meet the unique needs of marketers and media owners. From the world’s largest brands to DTC and ecommerce businesses, retailers, and publishers, the platform helps everyone win with commerce media.

Hope this information helps! Feel free to ask if there are more questions.

Payment Method

Criteo offers multiple payment methods. There are three types: Primary, Backup, and Other. When the due date for payment is reached, Criteo will attempt the payment transaction using the Primary method. If the transaction fails, Criteo will try the Backup method. Transactions will be attempted with all saved methods until the payment is successful.

For customers spending less than $10,000 USD in a month and billed in a country offering credit card or SEPA (i.e., Direct Debit in the EU zone), dynamic billing is applied. With dynamic billing, invoicing occurs when a spend threshold is reached, defined based on Credit Review and estimated monthly spending. Any remaining balance is charged at the end of each month.

Customers spending more than $10,000 monthly, or billed in a country not offering credit card or SEPA, are eligible for monthly invoicing. With this method, Criteo sends a monthly invoice, usually during the first week of the month following the delivery of the campaign. The amount is based on the actual spend for the campaigns.

Remember, the billing methods available may vary based on the country of operation. Always in control of how much to spend, budgets can be changed at any time. Depending on the type of campaign, payment is only made when someone takes a specific action with one of the ads. For the most up-to-date details, it's always a good idea to check the official website. Hope this information helps! Feel free to ask if there are more questions.

Criteo FAQs

FAQ

Criteo Alternatives

Here are the top 10 alternatives to Criteo:

  1. DoubleClick for Publishers: A comprehensive ad management solution designed to meet the needs of growing publishers.
  2. GoWit: Offers a Retail Media Advertising platform for multi-brand retailers, marketplaces, and groceries.
  3. ANTS Inbox Retargeting: Provides the ability to retarget bounced visitors with 1:1 emails.
  4. Primis: Leverages machine learning technology to serve consumers with video content they are most likely to engage with.
  5. Silverpush: An ad network that offers a variety of platforms, including SaaS, Mac, Windows, and Linux apps.
  6. Taptica: A mobile advertising platform that offers data-driven mobile targeting and user acquisition.
  7. Sharethrough: An all-in-one native advertising platform for publishers, app developers, and advertisers.
  8. One by AOL: A programmatic ad platform that enables marketers to plan, optimize, analyze and learn across their strategy.
  9. Verve: A location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes.
  10. Adelphic: A mobile and cross-channel programmatic advertising platform.

These platforms offer a variety of features and capabilities that can serve as effective alternatives to Criteo. It's recommended to explore each platform to determine which best fits specific needs and requirements.

FAQ

Criteo Return Policy?

Criteo is a Commerce Media Platform, and it doesn't sell products directly. Therefore, it doesn't have a traditional return policy. Instead, it provides services to advertisers, retailers, and publishers to activate and monetize audiences. The terms and conditions of these services are outlined in the contractual agreement when an account is set up. For more specific information about any policies related to their services, it's recommended to contact Criteo directly or refer to their official website. If there are more questions, feel free to ask.

FAQ

How To Open A Criteo Account?

To open an account on Criteo, follow these steps:

  1. Visit the official Criteo website.
  2. Click on the Get Started button.
  3. Fill in the required details such as name, email, company name, and phone number.
  4. Click on Submit.

After submitting the form, the Criteo Team will set up the account following a contractual agreement. There are two types of accounts available: Advertiser and Agency.

  • Advertiser Accounts: These enable marketers to deliver ads across the open internet to achieve customer acquisition and retention objectives. An Advertiser account contains an account name generated by the Criteo Team, one website URL that is your website URL, one currency that is your preferred billing currency, and a country in which you wish to deliver ads.

  • Agency Accounts: These make advertiser portfolio and team management easier. An Agency account contains an account name generated by your Criteo Team, a country, and an agency level. The agency level can be contracted (Criteo's invoices are sent to the agency) or managed (Agency only managed the advertiser campaigns, Criteo's invoices are sent to the client or another agency).

Remember, an account is unique and can have an unlimited number of users. Users will only have access to the account they are invited to. For more information, please contact Criteo via their Get Started form. Hope this information helps! Feel free to ask if there are more questions.

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